Wellness launches often happen in hotels.

Perfectly nice hotels, admittedly, but hotels nonetheless.

EHA Retreats took a different approach.

To introduce their new wellness retreat in Estonia, they invited a small group of journalists, travel writers and creators to spend the day in our woodland, swapping conference rooms for open skies and a set itinerary for something rather slower.

After all, if you’re talking about wellbeing, it helps if your guests don’t spend the day under strip lighting.

The experience was built around exactly that.

A gentle pace. Good conversation. Thoughtful hospitality. Wild dining beneath the trees.

The chefs prepared lunch over fire, allowing guests to gather around the flames as dishes slowly came together. There’s something reassuringly honest about cooking outdoors. No stainless-steel pass. No hidden kitchen. Just smoke, embers and ingredients doing what they’re supposed to do.

The woodland provided the backdrop for conversations about the philosophy behind EHA Retreats and their new destination in Estonia. Rather than presenting a retreat through slides or speeches, guests experienced the sort of atmosphere the brand is built around.

Simple.

Calm.

Unhurried.

As wellness continues to evolve, people are looking for experiences that feel genuine rather than manufactured. That applies just as much to launch events as it does to the retreats themselves.

Hosting the day outdoors gave guests the opportunity to step away from London’s pace for a few hours, reconnect with nature and experience a different way of gathering.

It’s exactly the sort of event we love to host.

Thoughtful brands, exceptional food and a woodland that quietly gets on with the job.

Looking to host a wellness event, retreat launch or outdoor brand experience? Nomadic creates wild dining experiences, woodland events and bespoke gatherings that bring people together around food, fire and nature.